Celebrity ‘deepfakes’ have started appearing in ads, with or without their permission

Celebrity deepfakes are coming to advertising. Among the recent entries: Last year, Russian telecommunications company MegaFon ran an ad in which a simulacrum of Hollywood legend Bruce Willis helps defuse a bomb. And last month, a promotional video for machine learning company Paperspace Co. showed telling likenesses of actors Tom Cruise and Leonardo DiCaprio. None … Read more

Celebrity ‘deepfakes’ have started appearing in ads, with or without their permission

Celebrity deepfakes are coming to advertising. Among the recent entries: Last year, Russian telecommunications company MegaFon ran an ad in which a simulacrum of Hollywood legend Bruce Willis helps defuse a bomb. And last month, a promotional video for machine learning company Paperspace Co. showed telling likenesses of actors Tom Cruise and Leonardo DiCaprio. None … Read more

Celebrity ‘deepfakes’ have started appearing in ads, with or without their permission

Celebrity deepfakes are coming to advertising. Among the recent entries: Last year, Russian telecommunications company MegaFon ran an ad in which a simulacrum of Hollywood legend Bruce Willis helps defuse a bomb. And last month, a promotional video for machine learning company Paperspace Co. showed telling likenesses of actors Tom Cruise and Leonardo DiCaprio. None … Read more