Valentino and Dior have banked on K-pop amid tensions in China. Will it pay?

Since January, Suga has been part of Valentino’s ambassadors called Di.Vas, short for Different Values, and will appear in a campaign in collaboration with QG in print, online and on social media. “He has the ability to express all the values ​​of the brand and of a generation he speaks of in his spontaneous and … Read more

4 things every small business owner should know in 2023

Opinions expressed by Entrepreneur the contributors are theirs. The start of a new year often comes with a long list of goals and tasks, which can quickly become overwhelming if you try to do too much too soon. I’ve always approached resolutions by setting short and long term goals spanning the whole year – after … Read more

You need this essential concept to boost your business

Opinions expressed by Entrepreneur the contributors are theirs. When someone mentions the term user experience (UX) design to you, do you immediately think of screens and interfaces? Well, that’s part of it, but the subject goes way beyond that. Implemented in the right way, it can even be mission-critical for your business. In this potentially … Read more

10 Marketing Strategies for Online Businesses

Opinions expressed by Entrepreneur the contributors are theirs. Starting an online business is great for bringing your products or services to a wider audience. However, the competition is fierce and it can be difficult to stand out in the crowded online market. This is where marketing comes in. Implementing the right marketing strategies can increase … Read more

Who’s to blame when leads don’t convert to customers?

Opinions expressed by Entrepreneur the contributors are theirs. When something doesn’t go exactly the way we want it to, it’s easy to point the finger at external factors. We are usually not inclined to admit that we ourselves can be responsible for the undesirable result. Business owners – like myself and the dentists I work … Read more

How predictive analytics can save your business

Opinions expressed by Entrepreneur the contributors are theirs. If you’ve ever had conversations about media mix modeling or predictive analytics, those conversations probably didn’t last very long. In pre-pandemic times, the promise of multi-touch attribution (MTA) was considered the holy grail of marketing. Done right, it would help marketers understand the value of every user … Read more

How to Use Short Video Content to Grow Your Business

Opinions expressed by Entrepreneur the contributors are theirs. Attention has always been a currency in marketing, but with the rapid rise in popularity of short videos in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the main market for attention. attention of users. Apps that have their roots … Read more

How to use predictive analytics in your business

Opinions expressed by Entrepreneur the contributors are theirs. Predictive analytics is a field of data analysis that uses past data to make future predictions. By understanding customer behavior, you can better anticipate what they want and need, and thus create products and services that interest them. In this article, we outline seven simple steps to … Read more

Is joining TikTok worth it for B2B businesses?

Opinions expressed by Entrepreneur the contributors are theirs. The TikTok video platform, created in 2016 as an offshoot of Musical.ly, has grown exponentially in popularity over the past few years, amassing around 1 billion monthly active users. His videos, which were once only used for dances and memes, have since adapted to a wider audience … Read more

5 Overlooked Income Sources for Extra Cash

Opinions expressed by Entrepreneur the contributors are theirs. Every business will, at some point, experience stagnant sales. When this happens, it may seem like the only way to increase sales is to take drastic action that requires more time and energy. If you’re a small business trying to hit a million or maybe even five … Read more