Fitness consumers want choices, not packs

September 12, 2022 – Fitness consumers are reversing demands they made 2 years ago in the darkest days of the COVID pandemic. Then conventional wisdom told us that gyms were dying because people would rather stay home and work out than risk exposing themselves in a fitness center. Now, the reverse appears to be true, … Read more

Fitness consumers want choices, not packs

September 12, 2022 – Fitness consumers are reversing demands they made 2 years ago in the darkest days of the COVID pandemic. Then conventional wisdom told us that gyms were dying because people would rather stay home and work out than risk exposing themselves in a fitness center. Now, the reverse appears to be true, … Read more