Apple aims to boost holiday Mac sales with business promotions

Apple is offering small and medium-sized businesses up to 10% off 14- and 16-inch MacBook Pro models in a bid to boost Mac sales during the holiday quarter, reports Bloomberg. It’s a bigger discount than typically offered to businesses, with Apple describing the deal as a “very special Mac campaign.” During the October earnings call, … Read more

Smart muscles, anyone? Brilliant Gadgets to Make Your Fitness Routine Fun

A good workout requires “add-ons” – songs, smartwatches, or apps – to make exercise fun. We list five smart options to support your fitness regimen. Smart water bottleA bottle with Bluetooth connectivity or a bottle that “self-cleans”? These might be useful for fitness enthusiasts. Hidrate Spark (priced at Rs 10,999) is a smart water bottle … Read more

Smart muscles, anyone? 5 Gadgets to Make Your Fitness Routine Fun

A good workout requires “add-ons” – songs, smartwatches, or apps – to make exercise fun. We list five smart options to support your fitness regimen. Smart water bottleA bottle with Bluetooth connectivity or a bottle that “self-cleans”? These might be useful for fitness enthusiasts. Hidrate Spark (priced at Rs 10,999) is a smart water bottle … Read more

Twitter’s Advertising Business Isn’t Worth Tweeting About

Text size When it comes to ad sales, Facebook’s parent company, Meta, sells in eight days what Twitter sells in a year. Nic Coury/Bloomberg For all the outsized attention the world is giving to Elon Musk’s takeover of Twitter, the company is just a blip in the $600 billion global digital advertising industry. And you … Read more

Is Google’s business model threatened?

Key points to remember Alphabet, Google’s parent company, posted its second slowest quarter of growth since 2013. Earnings per share missed analysts’ forecasts by 15.44% and highlighted concerns about the future of advertising revenue as a business model. Ad spend is down due to the economic environment, but recent updates from Apple are directly affecting … Read more