Whether training for CREDO III, or preparing for his feature film directorial debut, Jordan is the epitome of someone dedicated to learning, growing, and pushing boundaries. Jordan is known for rallying those around him to join his journey and in 2023, sharing that energy and intentionality with athletes of all levels in collaboration with Propel.
“I’ve been blessed to be surrounded by people who inspire me to do more through a sense of community, whether in my workouts or in my life, and I hope to do the same for others,” said Michael B. Jordan. “This partnership with Propel Fitness Water is a true collaboration of supporting those who actively and intentionally seek to achieve their goals and grow every day. I look forward to working together to make an impact that will last for years to come.”
As part of this multi-year partnership, Jordan, in partnership with Propel, will provide fitness resources, access and opportunities in more spaces across the country. Propel will also play a role in Jordan’s flagship projects.
PARTNERSHIP WITH MICHAEL B. JORDAN
- Presented on a limited-edition bottle, fitting in with “CREDO III” On screen and in store – For the first time, Propel will release a limited edition design exclusively on its berry flavored 1 liter bottles celebrating “CREDO III,” Jordan’s directorial debut in domestic theaters on 3rd of March. Jordan will channel his lead character on the label, a landmark appearance for the actor. Fans can find the packaging in retail from late February and learn more about the promotion by visiting PropelWater.com/Creed3 from February 26e.
- Sponsor Legacy Classic – Celebrating movement and sport during the HBCU Jordan College Basketball Showcase, Propel will support a team of dance and cheer during in-game performances and post-game practices on campus.
- Multi-year brand and community partnership – Jordan will lead Propel’s fully integrated summer campaign to drive access to fitness in partnership with community leaders across the United States, inspiring a movement that benefits both mind and body.
NEW YEAR, NEW LOOK FOR PROPEL
The integrated partnership follows Propel’s eighth consecutive year of growth and the unveiling of a new brand identity designed to strengthen how the product portfolio meets the functional needs of everyday users.
Re-establishing the brand as the authority on modern fitness, Propel’s updated visual identity highlights the effectiveness of electrolyte water, backed by Gatorade science. The dynamic new design will be featured in Propel’s portfolio of offerings anchoring the brand’s goal of providing functionality to users in their sweaty moments. Through its partnership with Jordan, both on and off screen, Propel creates more opportunities to motivate and inspire athletes as they progress in their fitness goals.
“We want to be front and center for users both functionally, with our Gatorade electrolyte-backed product, and purposefully, creating opportunities for movement in communities,” said Anuj BhasinChief Mark Officer at Gatorade Brands. “That’s why we’re thrilled to be working with Michael B. Jordansomeone who has been a creative partner from the start and who embodies what it means to step forward, unlock your potential and use your platform to inspire others to do the same.”
The refreshed look and feel, which includes a new logo and design for the brand’s entire product portfolio, began rolling out earlier this year and is expected to be completed by summer 2023 .
Certified by Gatorade, Propel Fitness Water is a calorie-free, sugar-free electrolyte water with Gatorade electrolytes to help replace what is lost in sweat. The brand’s product portfolio reaches its audience with functional point-of-need offerings, ready-to-drink bottles and powder varieties — including Immune Support with vitamin C and zinc to help support an immune system healthy — and a 1 liter bottle that makes staying hydrated on the go an easy task, all to ensure there’s something to meet users’ hydration needs.
About Propel Fitness Water
Propel Fitness Water is on a mission to strengthen the body and mind of athletes. Created by the makers of Gatorade, Propel is a calorie-free, sugar-free electrolyte water. At Propel, we believe that fitness is not a destination, but a way of life. It’s the way to unleash strength, wellness and empowerment for users – and it’s fun too! For more information, please visit PropelWater.com or follow @propelwater.
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SOURCE PepsiCo Beverages North America